Marketing a ginger bequiffed Swedish popstar is clearly a difficult science because Team Erik Hassle have gone back to the drawing board and come up with a THIRD video for his rather excellent track, 'Hurtful'.You've got to give credit to Island Records for seeing the song's potential and sticking by it. That said, there's surely going to be a lot of pressure for this single to perform well when it's released next month after all the money that's been pumped into it.
Erik Hassle - Hurtful
The '2010 version' involves a re-swizz by pop-producer du jour Starsmith but, as Popjustice pointed out, the difference is barely noticeable.
See the previous videos here and here.
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