A Fool's Fate Counting Mistakes I Made

Marketing a ginger bequiffed Swedish popstar is clearly a difficult science because Team Erik Hassle have gone back to the drawing board and come up with a THIRD video for his rather excellent track, 'Hurtful'.

You've got to give credit to Island Records for seeing the song's potential and sticking by it. That said, there's surely going to be a lot of pressure for this single to perform well when it's released next month after all the money that's been pumped into it.

Erik Hassle - Hurtful



The '2010 version' involves a re-swizz by pop-producer du jour Starsmith but, as Popjustice pointed out, the difference is barely noticeable.

See the previous videos here and here.

Pick Up A Penguin

Neon Gold Records is, in my opinion, the most exciting record label on the scene at the moment. Not only was Neon Gold responsible for first bringing Passion Pit, The Sound of Arrows and Marina and the Diamonds to the masses but pretty much every song posted on the label's blog is an anthem-in-waiting.

The latest exclusive Neon Gold track is a rather stonking remix of Erik Hassle's already-quite-brilliant track 'Hurtful' by hot prospect Penguin Prison. The remix strips away some of the melancholy of the original, slipping some synths and a cow-bell under Hassle's vocal and transforming him into an anguished disco diva.

You can download the track here but this is a sneak preview:



[Image: Bjorn Iooss]