Manchester pop-noir duo Hurts have been deemed the act fourth most likely to succeed in 2010 by the BBC's 'Sound of 2010' music industry poll.Their obscenely brilliant track 'Wonderful Life' surfaced early last year and, since then, members Theo Hutchcraft and Adam Anderson have done their utmost to shroud themselves in mystique, divulging scant details about themselves and steering clear of live performances.
This strategy seems to have paid off as interest in the band has steadily mounted. Having already heard 'Wonderful Life' played in high-street stores twice this week, I have little doubt as to its crossover potential, but what remains to be seen is whether Hurts have anything else in their arsenal to ensure continued success.
Hurts - Wonderful Life
1 comment:
I've been lucky to hear 3 other Hurts songs and they all sound damn fine to me. It will be interesting to see how they do commercially - are the public ready for the kind of music Hurts play - deep, epic synth melodies circa 1983 ? Time will tell.
Their other songs I've heard (Unspoken, Illuminated and Silver Lining) are pretty special. And is it true that David Sneddon (ex Fame Academy) has written for them ? No one seems to be able to answer that rumour.
We named them in our 10 Ones To Watch this year here before the BBC Sound Of Poll was announced. (Address below)
http://breakingmorewaves.blogspot.com/2009/12/hurts-ones-to-watch-2010-2.html
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