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Not content with her daily appearances on our tellyboxes, the lovely Laura Whitmore is now invading the highstreet.

The DCU alum has teamed up with A|Wear to bring us 'Laura Whitmore's Impulse collection'. Not sure exactly what Impulse body sprays have to do with clothing lines but ladies fashion is a very complex matter so there's probably a good reason.

Since being catapulted into the public eye a little over a year ago when she beat thousands of applicants to be selected as the new anchor of MTV News, Laura's gone from strength to strength. 

I remember there was a girl picked as presenter of MTV Select (back in the day when the horrible Richard Blackwood was allowed on television) through a competition called 'Is She MTV?'. The format of the show was very similar to 'Pick Me MTV', the programme that led to Laura landing her job but, within a few months, the new presenter seemed to vanish without a trace.

The fact that Laura has outlasted her original contract suggests she's got the talent and the savvy to survive in what seems like a fairly cut-throat industry.

Ms. Whitmore, in your military style ensemble, I salute you.

[Image via Claire Byrne at Stellar]