Tuesday, January 13, 2009

Recession Killed The Radio Star

Una Rocks had some interesting things to say about the RTE cutbacks that have seen Nikki Hayes' and Rick O' Shea's roles on their respective 2FM radio shows being reduced to providing links between playlisted songs.

All non-music items, such as interviews, movie reviews, etc. have been dropped as RTE cuts back on its number of radio producers. Una hits the nail on the head when she says that 2FM are naive to let the talents of these two presenters go to waste as they churn out playlisted pop instead: "Do the people who make decisions at 2fm not understand that if young people want to listen to music, they plug in their iPod or whack on Last.fm? Do they really just want the afternoon slots at 2fm to turn into a soundtrack for customers at Spar or petrol stations?"

And here was me thinking that radio-journalism was the route I wanted to take...

[Image: rte.ie]

1 comment:

Anonymous said...

It's pretty damn lame, isn't it?