Savvy fashion retailers American Apparel have come up with a nifty way to boost their October sales margins - by marketing some of their everyday stock as Hallowe'en costumes.The company has introduced an online 'costume builder', which provides users with suggestions of costumes that can be constructed using American Apparel clothing and accessories. I think the idea behind it is that, once the 31st of October has come and passed, you'll still be able to make good use of the various bits and pieces.
You got to give 'em kudos for the idea because, even if to follow the suggestions would indicate a complete absence of imagination, some of the costumes aren't half bad:
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