Absolut Vodka's fervent endorsement of all things artsy is something I've always found a little... suspicious. Seemingly though, it's been going on for decades and is all above aboard. If you say so.This 30 minute film movie, 'I'm Here', directed by Spike Jonze and (sort of) starring the dashing Andrew Garfield, was sponsored by the firm and makes for a pretty strong argument in defence of corporate sponsorship of the arts.
Parts 2 and 3.
