Manchester pop-noir duo Hurts have been deemed the act fourth most likely to succeed in 2010 by the BBC's 'Sound of 2010' music industry poll.Their obscenely brilliant track 'Wonderful Life' surfaced early last year and, since then, members Theo Hutchcraft and Adam Anderson have done their utmost to shroud themselves in mystique, divulging scant details about themselves and steering clear of live performances.
This strategy seems to have paid off as interest in the band has steadily mounted. Having already heard 'Wonderful Life' played in high-street stores twice this week, I have little doubt as to its crossover potential, but what remains to be seen is whether Hurts have anything else in their arsenal to ensure continued success.
Hurts - Wonderful Life
